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Don’t Give BC’s Away – Pretend BC’s are Money

Pick and choose who you want to give your card to. Don’t enter an event thinking “well I have 100 cards with me and I’m going to give them out.” Actually, you should never hand out more than 10 cards. If you do, make sure it’s worth it.

Don’t be that person that walks into a room and starts handing out cards. If you do – 90% of the people will throw it out before they leave the event. 8% will throw it out when they get back home/office. 2% will file the card away never to be seen or heard from again.

In a networking event

Be generous about sharing business tips, referrals and leads with non-competitors. You are there to make connections and have relationships with the prospects. YOU are the expert in your industry.


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