Networking Unleashed: Building Profitable Connections. An Interview with Susie Bills and Michael A Forman
- mforman521
- Sep 4
- 24 min read
📍 Welcome back to Networking Unleashed, building Profitable Connections. I'm your host, Michael Forman, and today we're diving into something that's really changing the way we work. I'm sorry, the way we work, live and connect the Modern retirement revolution. My guest is on a mission to help people escape the nine to.
Build location, independent income, and finally profit from their exp, from their expertise, and not just with digital tools, but with the power of strategic relationships in a world that often glorifies, hustle and isolation. She has reminded us that success doesn't happen in a vacuum. It happens in conversations, collaborations, and communities.
So if you've ever wondered, is it too late to reinvent myself or could I really build something online that gives me freedom and fulfillment? Fulfillment. Question mark. Stay with us because today we're talking about how to turn your knowledge into income, your knowledge into leverage, and your next chapter into your best one yet.
I'd like to introduce today. Her name is Susie Bills, and she's really got an extraordinary background, which I will let her tell you about. Susie, welcome to the podcast. Thank you so much, Michael. It's lovely to be here. I appreciate it so much. You are so welcome. Do you want to give us a little taste, your background, or?
Sure. Yes. Okay. So in 2017 my husband and I sold our business that we had for many years in California. And we decided that life was too short to continue in the rat race. We had a really dear friend of ours pass away at the age of 40, and so it was one of those kind of life altering moments where we thought.
We wanna live life. You never know what's gonna happen. So we just really decided to change our whole environment. And at the time I was doing marketing for some other companies so social media content and I loved it. I was pretty good at it. I realized, wait, I don't have to go into an office every day to do that.
I can literally just do it online. And so it started with just. A couple of clients people I knew, I started doing their social media for them. And it just took off and at the same time we took off. And so we've grown my digital marketing agency now for the last seven years. We've lived and worked in 14 different countries so far and just really have been able to create this lifestyle that we have so much freedom and choice and having that location independence has been.
Magical. And so now, so my agency over time has evolved into now I help other people do that and really understand and build this modern retirement that I've pointed. So you can live and work, but also have time and freedom in your life. Not wait until you're 65 or 70 to retire, to then go explore and do things.
Let's do it while we're younger and. And have a lot of fun. That sounds great. Funny you, me, this, and. Zoom call with somebody earlier this morning who really felt the same way. She picked up and she moved to Hawaii. It's the same concept but she feels exactly the same way as you do.
So it's very interesting. Okay. Let me jump into the questions. Okay. You teach people how to turn their expertise into online income. How does strategic networking accelerate the process? If you're going to be selling your expertise to people, whether that's coaching, consulting, there's a myriad of ways you can build an online business.
But the one thing they all have in common is you need people, right? So we need people that we can help. And so networking in general, right? But also strategically using the, correct social media platforms where your ideal clients who are creating content for people that's valuable.
So always being of service and networking with that. As your north star, that you're here to help people to share information to let people know that there are ways to do things that they might not be aware of. And so networking, right? Is the best way that we can connect with people and also connect with people that we may never have connected with.
If they didn't know about us. So a perfect example is you and I'm on your podcast. So people that I don't know, but that, maybe we can start doing some networking, right? And maybe we take it off the podcast on the LinkedIn or whatever that is. But we all need people. Yes. Yes, very true.
And that's really what I base my whole business on. 'cause I'm a public speaker and I go across the country and I talk about networking, communication, and I go on stages telling, say, look. We can do what we want through Zoom, but we need this personal touch. We need to meet with the people personally get the vibe of the room, the vibe of the person.
You're missing out on all that when you're just over the phone or just over zoom. So there's a whole lot behind what you're saying. Yep. What role does connection play with someone who's leaving a traditional career and stepping into entrepreneurship? That's what you did. It's a big step and I do always so I love to get on calls with people that are just dipping their toe into this whole idea because there's so many ways that people can, monetize their expertise and start businesses.
But we need to make sure that people understand that entrepreneurship is very different than having a nine to five. And there's a lot that, there's a lot of personal development that I always say that entrepreneurship is synonymous with personal development. There's a lot of, stepping out of your comfort zone.
There's just a lot of things that happen that we, when we think, oh, I'm gonna start an online, or when we're, I'm gonna start a business we're not really aware of yet. We haven't stepped into that. But having people that, that have done something similar to what you're aspiring to do, being able to have connections with and conversations with people that have.
Walked the path before you can really shorten your learning time, right? Because, having a mentor, things like that really speed up the process and help you avoid pitfalls and things that you just don't know. 'cause you just don't know, right? Because you haven't experienced them.
So connection is everything. I will say just a little side note of when I started my social media business. Seven years ago, I didn't really quite understand that at first. That was part of my personal development is that I had, I realized that yes, I can be online and I can set up a funnel and I can sell my services, but the magic comes in the conversations I actually have with people.
And so there's a lot of business models out there where you can just set it and forget it. And it's like a machine that's going, I have found, and with the numerous many people that I've worked with being, having those conversations, even if it is on Zoom is really how that connection is made for long-term friendships, clients, communities, networking.
It's never going to what you said a few minutes ago, but it's just never gonna be made without being able to be in. Each other's energy and I have that conversation, so very important. It's very good. And it's that energy that you pick up on and you can actually say, okay, this is a person that I want to create a relationship with, or this is someone who I really don't wanna deal with.
I'll just excuse myself and that'll be it. And it gives you that opportunity to pick up those feelings, that energy level. Yes. And, knowing who you don't wanna work with is equally as that, maybe even more valuable than knowing who you do wanna work with. They're both equally as important.
Yeah. When I owned my own business, I learned a very interesting lesson. I learned how to fire a client. Okay? Oh yes. So you have to know. They can't draw all sorts of bad energy from you and, lead you to your nothing left. Yeah. Or you can just dismiss them, let their money go also, but you are much healthier and better.
Yeah, exactly. Okay. So in the online space, it's easy to feel like we're shouting into the void. How can intentional networking help new ent help new entrepreneurs cut through the noise? It's so noisy. Oh my gosh. Now again, I started this seven years ago. It wasn't as noisy, right? It was not as noisy. It was a little noisy.
But now it's just, it's craziness out there. And so I, if somebody's gonna go Google how to start an online business, forget about it. You will get inundated with, a million things. So again, having connection. With people, but even before that, being spending the time to be clear and get clarity around who you who you wanna help, and how you're gonna help them.
So being general these days. I'll use an example. If someone comes to me, I work with a lot of like health and wellness coaches, right? So they'll wanna start an online coaching business. Fantastic. Okay. We need to narrow down you, we need to narrow down who you're gonna help and how you're gonna help them.
Because if we just say you're a health coach, nobody will ever, you'll get lost in the sea of a bazillion health coaches out there. Getting super clear on who you. Wanna help what you're gonna help them with. And a lot of times that is based on our own story, or where we worked before, where, what are our what did we do before that we can now repackage and have it be our own?
So Consulting's a great example of that. I'll work with let's just say an example would be a lawyer. So they have a law firm that they're tired and exhausted at the law firm, and. Create an online business and create more freedom. So we will, we can package, maybe their their estate planning, we can package that into something that can be done online, right?
And with some automation. So they're still a lawyer, they're still helping people. But they don't have to be at, in the law firm all day. But being very clear, that is the main focus. So like I help Gen Xers, right? So that's clear. I can help anybody start an online business, but I focus on people in my age range that want to start an online business so they can travel the world while they work and still make an income.
That's very clear that I help people start an online business, which is absolutely so crazy in the online world. So Clarity will be the best friends you can ever have. Most people do not have it, even when they think they do. And so we'd have to dive deep. And when I work with clients and I come back and say, okay let's, that's great, but let's get even more clear.
They're like, really? That's really clear. I'm like, it's not gonna be clear enough in the crazy loud online space. And the reason that we need that clarity is because our messaging and how we're speaking about how we help people is what magnetizes people to you. I'm sure you probably had the experience where you've read something and you're like, is that person talking to me?
It's so clear that they are somebody that you resonate. That's the type of messaging that gets people that you can connect with. The other part that I'll say is we also don't need a huge audience and millions of people to follow us or like us or all those things to create a really sustainable, really profitable business.
We just need a handful. So we don't need to be one of those people that are shouting out into the internet world. Content all the time, showing up all the time. A lot of people really shy away from starting an online business because they think of social media. They think they're gonna have to be dancing on TikTok and, doing these things that are really uncomfortable and they don't wanna do.
And I couldn't be further from the truth. When you have a, when you have clarity on what you're doing. You know that's so true. They, people say, and I've read before that the attention span has gone down to about seven minutes. So you have the seven minutes to really get them involved, and if you're not clear, then they're off to another thing.
And so you, it's very hard to reel them back once you've lost them. So the whole idea is to get them right in the beginning. And so that's what you're, and I would even argue and say Seven minutes is way too long. It is long in, in the scroll of like social media and, and social, it's seven seconds.
Can I be more correct, but more correct? Yeah, because social media is that just that you have about seven seconds before they flip to the next. Yeah. So you have to really, you have to really be clear. Yeah. Okay. So what are some common mistakes people make when trying to build a freedom-based business and how strong relationships help them avoid the pitfalls?
Perfect. Exactly what we were just talking about. Let's talk about, they go into it with not enough clarity without being super focused. And also another piece of that is when you know who your, you wanna work with and who your ideal client is, then we can figure out where to find them.
And so what I mean by that is, let's say you wanna be you like doing, executive coaching for leadership teams, we'll just say, or HR teams or, something that's LinkedIn, right? Those people are on LinkedIn. That is the social media platform for that and network. And it's a great platform and it's great for networking.
But if you are we'll use the example of the fitness coach, right? And let's say you wanna help. Men, get abs. I don't know what you wanna do if you're but you probably didn't go to Instagram. 'cause that's where they are. So being able to find where our communities of people are already hanging out.
So people have one of the mistakes is thinking you need to be everywhere all the time on all the platforms. It's a waste of energy and focus. And so when I work with somebody, we start with one platform. Until we master that platform and until we're able to connect with people and fine tune the communities we wanna be part of.
I, I don't recommend that you even start a second social media account anywhere else. Clarity, focus. Focus is the biggest thing that I see that people don't have. And it's the biggest thing that will make the biggest difference when you do have it. Absolutely. It's something you need.
Something you need, and that's great because that's what you're gonna help them with. You help people identify their unique value. How important is community feedback or collaboration in discovering what the value actually is? So what I typically do with client with when we're collaborating is we will start reaching out to people, right?
So you already have an idea, you know who you wanna work with, we know where they're at. So reaching out to people in different communities and offering an interview style call. So we're not selling anything at first. We want to want to. Find and people that we think are our ideal clients, and have conversations with them and see what they're struggling with and see what they've tried before and see how possibly we can be a fit.
So we just call those interview calls, right? So it's Hey, you're struggling with. High blood pressure and you want to adopt a plant-based diet, right? I'm conducting some interviews because I wanna see like where your struggles are and what you need help with. It's not a sales pitch, right?
You'll come away with a a guide on how to go plant-based or something like that, right? So that's not salesy. You're not selling anything, but you are starting to build conversations with people. That are that you eventually can help them with if you're, if you decide you want that they're a match and you wanna start helping them with coaching or what have you.
But at first the community piece is just building people that you can have. Really great conversations with, and again, always starting from that place of like service of how can I have a great conversation with someone, leave them with some value, and then later if I thought, you know what?
That person would be a really good fit for what I'm doing now, then I can circle back and say, Hey, do you wanna get on the sales call? I am offering something that I think could really help you. But community at first is really just. Reaching out, testing the waters, having conversations with people.
I'm not sure what it is, but people are scared to have conversations with people and I think I'm pretty sure I do know what it is now that I say that. It's because of social media. We're able to watch a lot of people's stories of. Lives and what they do, and we don't have to interact. That interacting now and just being like a regular human that wants to have a conversation with people is sometimes seems like weird.
I don't, I'm not sure. But what, that's what community is about, right? Is being able to have conversations with people but leading with value. I don't wanna have, I don't want you to go in and have conversations with people because you're thinking, what can I get from it? It needs to be a win-win conversation.
You're asking them some questions and then you're leaving them with some valuable information. Who doesn't want that? If they're struggling with something, so if there, there tends to be a, how do I make money piece that, that as, 'cause we're starting a business, right? So we wanna make sure that when we're dealing with a community or building our own community or collaborating with someone in front of their community that we are.
Come with the energy of service and being helpful. 'cause you'll find out so much information that can then help you later on or down the road, build your business. 'cause you can listen to people and found out what they really need. In a service I. You know that listening aspect is so key that most people don't even think about it.
Because if you, I call it active listening. Yes. Something I talk about. And if you're not listening, if you're just thinking about the next thing that you wanna say and not listening, you're not listening, you're hearing them, but you're not listening because you're already onto the next thing.
That's it. Think about yourself. You can't do that. You have to think about them. It's all about them. Okay. And you can actually, what's I call serving with a servant's heart. Okay. Looking what to give instead of receiving. So that's what you're after all of their information.
Without them even knowing what you do yet, that's a whole nother conversation.
Okay. What's the difference between growing an audience and building a network, and why does that distinction matter for long-term success? It's that clarity piece again. We'll just keep coming back to the same. Yeah. All my answers are the same. No. An audience, and believe me, I have worked with people that have come to me with huge audiences that they cannot monetize because it's so general and it's it was built because.
Were striving for the vanity metrics, the likes, the follows, the how many Instagram, how quickly can I grow my Instagram? We want, we wanna build our community a small focused one. So we are able to monetize that, right? And so win-win because we built it with the right people. Community again, you know this.
It's everything. It's everything. And again, you show up with the servant leader or the servant heart, like you mentioned. I also would say that when we're trying to build a huge audience and it's that the energy is a what can I do to get people to like my stuff, to get people to reshare like this getting mentality.
It's a scarcity. Type mindset, right? When we're building a community and we're sharing valuable information and we are having great conversations with people there, you can feel even just me explaining the two different ways. But there's a different energy involved with that. And again, just community and being involved and really caring about what you're talking about and the people is everything.
If you have a million lights, but if nobody cares what you're saying and they're not gonna buy anything from you, wow. That was a lot of work. That was a lot of work to build that audience. A lot of work for nothing. Lot work for nothing. And it's common. It's, yeah, it's very common. And it stems from that lack of clarity on who you really wanna be involved with.
Good. Good. Very good. Can you share a story of someone who leveraged networking to escape the nine to five faster or build their business smarter? I. Yes. Yes. Let's see. Do I use myself as an example or a client? Do you? Absolutely. Whichever one. This is all about you, Susan. Yeah, so for when I first started, this is very interesting.
So I said I, I had a couple people that I was doing social media content for. And what that started from is I was in network marketing, so I worked with the company, MLM right? Like multi-level marketing. And I was telling a health product. And so I just started doing, I didn't know anything really about social media, so I started doing my own and it started getting attention.
And so that's how a couple of my teammates were like, Hey, can you do this for me too? And that, so those were my first clients. However, then just because of the network, marketing is all networking, right? There's just people, lots of people you can network with. That's how it quickly grew because they saw other people and they told other people Who's doing your social media?
Oh, Susie. Until about two months in, the company that I was working for actually came to me and asked and hired me to teach teach groups how to do their own social media. So that's a perfect example of a network. That because I showed up and connected with people and started working with a few that the referrals and the conversations would be like, oh, you need social media?
Oh, you should contact Susie. She's great. She does a great job. That was, that's how my whole entire business was built, is because of networking. Right there. Good. That was it. Good. Good. Perfect. Perfect. For somebody just starting out. What's more important? Building content or building connections, or is there a better way to approach that balance?
Yeah, so I think there's a better way to approach it because you wanna do both. Okay. Okay. 'cause let's take an example. Let's say we're on LinkedIn and we want to start sending connections, sending connection requests to people or perhaps having conversa commenting on other people's content, which is.
Very valuable. It needs to happen when you're on LinkedIn the first thing they do is go look at your profile, right? And the content that you've done, 'cause they wanna learn a little bit about you. Should I accept this person's connection request? Is it anybody I wanna be connected with? So you don't, so what I'm not saying is you don't need to be there every day and pumping out tons of content.
That's not what I'm saying. But you do need to have a nice profile. It needs to be very clear on who you help and how you help them. And you do need to have some content. You need to show that you put a little energy into your account. You're not just there to spam people with dms, right? You created your, your I look at LinkedIn profiles like your storefront or your business card, right?
'cause people wanna find out a little bit about you before they decide that they even wanna connect or that, or have a conversation. So both is important. Both are important. Especially when you're starting out because we wanna highlight that you have an expertise in whatever we're eventually gonna be monetizing.
So you do want to be giving valuable information over, in the content piece. Yeah, so that's my answer. It's a double. They're both equally as important in my opinion. Okay. Okay. What advice would you give to someone who feels like their network is too corporate or stale to support their entrepreneurial journey?
Yeah, so sometimes the corporate, you're taking what you, what your expertise is from your corporate and you're just repackaging it. Like I talked about the lawyer, right? Some people, they're in corporate and then now they wanna be a life coach. That's very right. That's very different. Or teach people how to crochet or like whatever, like it's completely different from their life.
So then we start with, okay, where are the people? First, where's the audience? Maybe your audience is not on LinkedIn anymore because you have a new audience. If it's crocheting, maybe they're more on Facebook. So we wanna see where the people are. And then it can be done many different ways.
If you are somebody who wants everybody in your network to know that you have chosen a new path and that you are gonna be doing something completely different, we can create some content around it, right? A lot of people will unfollow you, which is great 'cause they're not your people anymore.
If you're just leaving corporate and you don't wanna have anything to do with these people unless they wanna learn how to crochet, then come on over. This is the content I'm gonna be talking about. And we can actually create a little campaign, we'll call it that. Promotes that and announces that which works really well.
What doesn't work? Is trying to do something on social media or, you have your presence on social media in corporate, and you're doing this starting a side business and you're trying to hide it. I will just say you cannot hide anything anymore. Everything is connected so I wouldn't say if your LinkedIn, if you're gonna be leaving your job, don't start talking about your new business while you're still at that job and nobody knows you're leaving.
Like we wanna make sure that it's done above board and appropriately, and you'll find that, your network of corporate people in that network that you've built over the years. You have people that know you, like you, trust you. And by the way, they might also, some of them wanna learn how to crochet. So I love the idea of if you're really changing to something completely different making an announcement around it and making it a, now an announcement doesn't have to be a big deal, but just.
A post or two that really shares with what you're doing and showing that you're on a new, exciting venture. And that seems to be work really well, especially if you're somebody who's built a really solid network over the years, which a lot of people by this age, 55 if you've been in corporate for 20 or 30 years, you have a lot of people you know, right?
So why not let them know what your new adventure is? They might be inspired to start a new adventure themselves. You never know. You never know. You never know. What do you never know? Yeah. Okay. Looking forward, how do you see networking evolving for location, independent entrepreneurs, and what new opportunities are emerging?
How do I see it? So I think that networking I is always, I don't wanna call it old school be. But when I think of networking, I before social media, right? Was in person, which is still, that's something we haven't really touched on, right? Super valuable though still that if you are, so let me back up here.
Location independence doesn't mean you need to live in your RV or travel the world. It could just mean for you that you just don't go to an office every day and you work. From your patio or your kitchen table. So if you are somebody who is starting your own business, but you still live in your community, that has been amazing and fantastic and that you should absolutely be tapping into your actual community in real life.
Very important. If that's part of what you can do, right? So my husband and I, that wasn't our, on our. Thing because we, we wanted to get out and go live in different places. But it's very valuable. And just because you're starting online business, you can still run it any way and anywhere you want.
New opportunities. I just really think that, the world, the internet, even though it's crazy like we talked about and all of the things, it is still growing and it is still, it's just evolving and it's massive. And so there's so much opportunity to be able to have a global reach for your ideal clients.
And that's one thing that people don't really think about. We still, in the US anyway, we're still very like. Focused on the US but over time, I've had clients in, I think maybe 10 different countries so far that I've worked with that have found me just online because of very consistent, showing up, doing all the things.
And I'm like, Hey, where do you live? Wait, what? It's three in the morning and we're on a call like once a year in Scotland or whatever. So the opportunities because of the internet. And just because of Zoom and because everybody realized during COVID that, oh, maybe we could do things from Zoom.
That was a whole thing. The op it is just, it's just really opened up the opportunities for online businesses even more. There's no boundaries or borders, right? And coming into that with a mindset of being able to help people wherever they are is super valuable and awesome. Yeah, it's one of my favorite things about having an online business.
And it, it is perfect because I'm just gonna bring podcasting into it for a second. Yeah. Yes. Okay. Last month I had somebody from Australia, Israel, Egypt, the uk, Mexico Scotland. Oh my from, I love it all over. And I had a hard time understanding the Scottish, but that's beside the point.
But it was just, I, it was all made possible. Yeah. And the time zone change was really significant because it was like a 12 hour time zone. And I was, it's it's 10 o'clock in, in at night for you, or it's 2:00 AM for you and it's 2:00 PM for me. Yeah.
So bring in this podcast full circle. Yes. Give us some advice for beginners. What's your top piece of advice for someone just starting to build their network for an online business? You're gonna get sick of me saying this, Michael, but it's clarity, right? We really 'cause again, if you're thinking, oh, I wanna do crocheting, that's a whole different network you wanna build than if you wanna do.
Fitness, right? So really spending some time understanding, what you wanna do, what do you have a passion or a, a purpose. What is that? I also feel, and I'll just mention this because I specifically work with people, gen Xers, so like 45 and above we've lived a lot of life.
We, we have a lot of experience in many different things, right? So it doesn't. It doesn't have to be that, because you did corporate, you can only do corporate, or because you're a lawyer, you can only do something in the law firm world or legal world. So spending some time in inward and figuring out, what do I want?
What do I wanna spend my time doing and talking about and helping people with for the next half of my life. Like it might not be, which, and this is a scary thought for a lot of people, but it might not be what you've always been doing. It might be that thing that people always come to you for advice.
Maybe, maybe it is fitness or maybe it is something different. Like you find that people are always asking questions about something that you do. But, and you always consider it's like a hobby, right? I've helped, we, I've worked with many people who have turned their hobby into what, what they love, right?
Into six figure businesses. They live, they love every day because they're talking about crocheting, right? And they love it. And that's their thing.
You do wanna spend some time figuring out what that is that you want, that you could possibly monetize and wanna be doing for the foreseeable feature. Because that will lead you to the type of community, but the type of people in it that you want to start building. And then that will lead you to, okay, where are those people now?
How do I interact with them now and start building my own community. So you gotta work from that piece first. Great. That's great. Susie, I can't begin to tell you how great this was to have you on this podcast. You were a delightful guest, and I hope you get many clients out of this, but how would somebody get hold of you if they wanted your services?
Yes. I do have a an opt in, it's called Monetize Your Expertise. So I will give that information to you and anybody can download it. It's a free download and it helps people exactly what I was just talking about, look at. What, where, what are their expertise now? What do people come to them for?
What do they love to do? And it just helps people start to think of that first idea of, what's possible for them if they wanted to start an online business. So I'd love to share that with anybody that wants it in your audience. I think that's great. And then at the bottom of that, there's a calendar link that if anybody wants to get on a 20 minute discovery call they can get right on my calendar and I can walk them through that.
That guide and at the end we'll come up with a couple of ideas that they can then take away and about monetizing their expertise and kind of sit with it and see what kind of resonates. I do not. I really think it's so valuable and important for people to. Fit for a little bit and like embody like to learn what they really wanna do.
Like it doesn't have to be a big hurry. Take your time. Changing your career, starting an online business, can be done in a very easy way. And as a side gig, we call it. So a lot of my clients stay with their job and we build their side business until it's at a point that if they want, then they can leave their job 'cause they've covered their living expenses, et cetera.
So yeah, that, that's that's how I can, people can get ahold of me at my website. It's the virtual rx agency.com or they can download that guide that I'll share with you, but the show notes would be great. Okay, Suzy. Great. Listen again, thank you very much for joining me and I hope to talk to you soon.
Thank you so much.
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Michael is a business networking expert specializing in enhancing professionals' networking and communication skills to drive profitability. As a leading authority in this field, he is highly sought after for his dynamic presentations and workshops. His extensive experience has consistently led to significant improvements in corporate profitability by empowering individuals and organizations to connect more effectively and efficiently.
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